Facebook is not Twitter. You shouldn’t have too many friends there.

January 27, 2010 | entrepreneur, marketing, social media

For a long time I was thinking why Facebook is such a great tool for promoting our projects? I mean not exactly facebook’s fan pages, or external applications (such as NetworkedBlogs); but via our typical, private accounts.

Marketing in bus, metro or at the street… only by talking

January 7, 2010 | marketing

Few days ago I heard about really clever form of marketing. Two ‘normal’ people are in the bus or metro. They are standing near to potential client and talking… about our product, service, firm. They are building positive feelings about our brand.

Boring press releases

November 18, 2009 | entrepreneur, marketing

Every entrepreneur (or marketing/PR specialist as you wish) has to create some press release from time to time. By the press release I mean blog entry, e-mail message to other bloggers/news sites, interview in a radio or whatever else you want to do, to promote your product. How should it looks like? First: it can’t be boring!

I’d like to present my new project: develway.pl

November 5, 2009 | entrepreneur, project management

One important thing at the beginning… it’s in Polish. Yes, I know that I didn’t want to create stricte Polish applications anymore. However… this time – it was stronger than me. We didn’t have dzone.com in Poland, so I just thought that it could be a good idea to create one. So I did it… develway.pl has been launched.

How to (or not to) promote your blog

October 23, 2009 | entrepreneur, marketing

From time to time I like to read topics like ‘how to promote your blog’, ‘how to promote your website’, ‘how to promote … (put anything you want)’. All of these rules are similar (of course we are talking about promotion of web-based ’something’), however some of them… are simply useless and could waste your time. Today I will write about some rules of promoting, based on my own experience, as well as e.g. this news.