Most of not so advanced entrepreneurs think that projects, which they invented, are their kids. And that is true. However they also think that they have to think about them all day long. That they have to worry about them at night, that they are the best people to develop them and to manage them. And that is not true. I can say much more… stay away from them. You are the client!
People think that having a company is a really easy. That everybody can have a company, because it’s not a problem to manage a one-person company. That’s a bullshit! Setting up new firm is easy. Paying taxes is easy. Having company? No. Why? Because having a one-person company is a myth.
Gary Vaynerchuk is a guy who is famous because of his Wine Library, which is a wine retail shop in Springfield, New Jersey; Wine Library TV, which is a daily internet webcast; ‘CrushIT’, which is a book for young entrepreneurs and because of his personality. He was a speaker on Le Web Paris 2009 just a few days ago… and he was brilliant! Must see at all. Notice: first few minutes are a little bit for show… however after that – there is almost 25-minutes long great video, which is full of advices for all kind of entrepreneurs.
Every entrepreneur (or marketing/PR specialist as you wish) has to create some press release from time to time. By the press release I mean blog entry, e-mail message to other bloggers/news sites, interview in a radio or whatever else you want to do, to promote your product. How should it looks like? First: it can’t be boring!
Everybody wants to have the world’s number one web-based product. However… let start from the beginning… if we want to be number one – we need to have multi-language – at least – interface. Ok, sure… but after we decided, that we want to be worldwide – we need to decide about the domain name. Should I create subdomain to my existing domain, maybe buy the same domain with other extension, maybe use my existing domain, or maybe buy something else.