Everybody wants to have the world’s number one web-based product. However… let start from the beginning… if we want to be number one – we need to have multi-language – at least – interface. Ok, sure… but after we decided, that we want to be worldwide – we need to decide about the domain name. Should I create subdomain to my existing domain, maybe buy the same domain with other extension, maybe use my existing domain, or maybe buy something else.