So… you have a private account on FB, right? Even more… you know that Facebook is a great tool for promote, so probably you have created fan pages of all your products. Right? Great! So now it’s time for next step: create a fan page of you.
I present interesting presentation, created by Helge Tennø: This is not the time for Big Lazy Brands. Worth to read it.
I don’t like to copy existing content from the web… that’s why I’d like to share three links to really good Guy Kawasaki’s interviews…
How to Escape Mundanity
10 Tips for Building Brand Communities
In Pursuit of Elegance: 12 Indispensable Tips