From time to time I like to read topics like ‘how to promote your blog’, ‘how to promote your website’, ‘how to promote … (put anything you want)’. All of these rules are similar (of course we are talking about promotion of web-based ’something’), however some of them… are simply useless and could waste your time. Today I will write about some rules of promoting, based on my own experience, as well as e.g. this news.