Each business has to have someone for all kind of marketing stuff. However most of the small companies want to build huge marketing departments from the beginning. That’s a huge mistake.
Why? The answer is really simple: because it generates costs. Huge costs. And what’s really important for SMB… marketing won’t earn any money for you.
Marketing specialists will take care of your brand, ads, promotions, business cards, brochures, etc. However they won’t earn money. That’s not their role in your business.
So do you need them? Sure, you do. Because someone has to take care of all of that.
In my opinion the best marketing department for small businesses looks like that…
Marketing specialist
Someone who’s responsible for:
- coordinating everything what’s related to SEO/SEM
- advertising (flash banners, static banners, text ads, etc)
- business cards, brouchures, roll ups, posters, etc
- events
- being listed in web directories, reports, showcases, etc
- finding interesting topics for blog posts, infographics, whitepapers, etc
- finding interesting blogs for guest posting
SEO/SEM specialist – outsourced
Someone who’s responsible for:
- taking care of your SEM
- everything what’s related to your products’ SEO
Important: you don’t need this guy in your office. That’s not a job for full-time employee.
Copywriter / Social Media specialist
Someone who’s responsible for:
- your visibility in social media
- writing great articles, guest posts, press releases, etc
- taking care of your blog
- writing texts for your roll ups, brochures, banners, text ads, etc
Editor – outsourced
Someone who’s responsible for:
- reading and fixing all of your blog posts, articles, press releases, etc
Important: you don’t need this guy in your office. That’s not a job for full-time employee.
Graphic designer
Someone who’s responsible for:
- designing layouts of your websites, web interfaces, landing pages, etc
- designing banners, brochures, business cards, etc
- designing Word documents, PowerPoint presentations
- designing infographics, whitepapers, reports, ebooks, etc
Evangelist
Someone who’s responsible for:
- everything what’s related to public relations
- sending press releases, articles, reports, etc
- contacting media representatives
- speaking about your products on conferences and fairs
- buzz
Webmaster – outsourced
Someone who’s responsible for:
- creating HTML/CSS/JS code
Important: you don’t need this guy in your office. That’s not a job for full-time employee.
and that’s all
Really. You don’t need any marketing directors, brand managers, product managers or flash designers. You don’t need anyone else. This team will be perfect for your small business!
