What a small company can do in one year?

Our company – PayLane, after first year of hard working. Have a look at this anniversary infographic. Hope you like it.

Zappos and managing data breach [good article]

Several days ago Zappos (well-known online shoe retailer with brilliant reputation) announced the data breach in their systems/databases. How did they do it? In an email from founder and CEO Tony Hsieh. Let’s have a look at the great example of managing data breach.

John Wanamaker and advertising

John Wanamaker was a United States merchant, religious leader, civic and political figure, considered by some to be the father of modern advertising and a “pioneer in marketing”. An author of great sentence about advertising.

Where good ideas come from by Steven Johnson – animated

With reference to my previous post here… This time I would like to show you animated version of “Where Good Ideas Come From” by Steven Johnson. Simply great!

Marketing department in SMB

Each business has to have someone for all kind of marketing stuff. However most of the small companies want to build huge marketing departments from the beginning. That’s a huge mistake.

Punish Derrick from Groupon

It’s always good to talk about great campaigns… even if it’s a little bit old one. Groupon really wants you to not unsubscribe their newsletter. And that’s why they have created such a brilliant campaign.

Customer service is marketing

I’ve just watched the premier episode of (R)evolution, a new series of Brian Solis‘ interviews. In this show you can watch Josh Bernoff discusses his new book Empowered.

Build your brand on Facebook: create a fan page of you.

So… you have a private account on FB, right? Even more… you know that Facebook is a great tool for promote, so probably you have created fan pages of all your products. Right? Great! So now it’s time for next step: create a fan page of you.